Dulux 'to replace its iconic Old English Sheepdog with a King Charles Spaniel'
S Sarah Woolley

Dulux 'to replace its iconic Old English Sheepdog with a King Charles Spaniel'

Apr 1, 2023

april fools

Dulux 'to replace its iconic Old English Sheepdog with a King Charles Spaniel'
Dulux says it has a royal announcement which is 'hound' to cause a stir... by "retiring its iconic Old English Sheepdog" after a 60-year reign.
The paint brand writes: "Fans must now wave goodbye to the beloved icon, and all rise to welcome the new face of the paint brand – a King Charles Spaniel."
The change-up is said to be in homage to King Charles' Coronation on May 6.
Karen Wilkinson, Marketing Director at Dulux, says: “We understand this might cause an upset amongst devoted fans of our beautiful sheepdog.
"However we think its high time she put her paws up for a little TLC – and what better time to take a step back than April Fool’s Day…?!”

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